NEW 2025 Rolex Datejust

NEW 2025 Rolex Datejust 31 – Ref. 278273

31 mm | Oystersteel & Yellow Gold | White Dial | Jubilee Bracelet

The Rolex Datejust 31 Reference 278273 (2025) is a refined expression of timeless elegance and everyday luxury. Crafted in Rolesor yellow—a harmonious combination of Oystersteel and 18-carat yellow gold—this iconic timepiece perfectly balances classic Rolex design with modern sophistication.

The 31 mm Oyster case features a signature fluted bezel in solid 18-carat yellow gold, offering unmistakable brilliance and heritage appeal. A scratch-resistant sapphire crystal with the iconic Cyclops lens enhances legibility of the date at 3 o’clock.

The clean and elegant white dial provides a timeless aesthetic, complemented by applied hour markers and polished hands with Chromalight luminescence for excellent visibility in all conditions.

Powering the watch is the advanced Rolex Manufacture Caliber 2236, an automatic movement equipped with the patented Syloxi silicon hairspring, delivering exceptional precision, resistance to shocks and magnetic fields, and a power reserve of approximately 55 hours. Certified as a Superlative Chronometer, it meets Rolex’s stringent accuracy standards of −2/+2 seconds per day.

The watch is completed by the iconic Jubilee bracelet, combining Oystersteel and yellow gold, celebrated for its comfort, flexibility, and elegant five-piece link design. A concealed Crownclasp ensures a seamless and sophisticated finish.

Technical Specifications:

• Reference: 278273
• Year: 2025
• Case: Oystersteel
• Bezel: 18 ct Yellow Gold, fluted
• Diameter: 31 mm
• Dial: White
• Crystal: Sapphire with Cyclops lens
• Movement: Automatic, Rolex Caliber 2236
• Power Reserve: Approx. 55 hours
• Water Resistance: 100 m / 330 ft
• Bracelet: Jubilee, Oystersteel & Yellow Gold
• Clasp: Concealed Crownclasp

The 2025 Rolex Datejust 31 Two-Tone is a timeless classic—perfect for those who appreciate refined elegance, legendary reliability, and enduring value.